Stop Monsanto - Occupy Austin Overpass Light Brigade (by zgraphix)
Occupy Austin in Photo
A retrospective of 2011 & 2012. Photos by John Jack Alexander.
“We said, if we are going to build an app, lets make tools that make people effective. Lets give volunteers tools that they can use,” said Ryan Hovenweep, the firm’s creative director.
The app would provide localized information about campaign events to supporters. But it also gave volunteer workers the tools to canvass potential voters house to house and to report back their findings to the campaign’s computers.
“With a smartphone in hand, you can go talk to people and get information,” Hovenweep said. “With the app, they are immediately taking the information from the ground and putting it back into the campaign database.”